Hilding Anders has become a global sponsor of the Pink Ribbon campaign. Through specially produced beds, bed mattresses and pillows, where a proportion of the sales price is passed on to the Pink Ribbon campaign, the Group wishes to contribute towards increasing awareness of breast cancer.
1 October signals the start of Hilding Anders’ initiative to support the Pink Ribbon campaign. Among other things, Hilding Anders has developed a bed mattress especially for the Pink Ribbon campaign. For every mattress sold, some of the income will be donated to research into breast cancer. The mattress is being sold by many of Hilding Anders’ retailers in Europe and Asia.
In the UK a pink bed has been produced, and in most markets the range is being supplemented by Pink Ribbon pillows.
“Our vision is to give the world a good night’s sleep. By supporting the Pink Ribbon campaign on a global scale, we hope to be able to contribute towards the world also being a little bit healthier,” says Anders Pålsson, President and CEO at Hilding Anders. “Good sleep has a positive effect on public health, and we want to try to get this message across through this campaign.”
To see the Hilding Anders website, please visit www.hildinganders.se.
For more information about where the Hilding Anders bed mattress is available, please visit www.hilding.nu.
For more information about the Swedish Cancer Society and the Pink Ribbon campaign, please visit www.cancerfonden.se.
For more information on the Pink Ribbon globally, please visit www.pinkribbon.org.
For further information please contact:
Anja Trägårdh, Communication Manager, Hilding Anders
Tel.: +46 (0)708 95 97 58
Hilding Anders was founded in 1939 in Bjärnum in Skåne, Sweden, and has now grown to become the leading manufacturer of beds and mattresses in Europe, Russia and Asia. The head office is now in Malmö, and the Group is owned by the British investment companies Candover and MezzVest. Through around 30 subsidiaries, the Group owns more than 20 strong brands of beds, which are sold in Europe and Asia. Hilding Anders also operates a wide-ranging production programme for a large number of well-known international furniture stores. The Group has approx. 6,300 employees and has a presence in 27 European and 13 Asian markets. The proforma turnover in 2009 was SEK 6.7 billion.
André Renault • Askona• Bedding • Bico • Curem • Dunlopillo • Eastborn • Ekens • Happy Systems • Hespo • Hilding • Jensen • Koz • Myer’s • Passion • Perfecta Dreams • Pullman • Sand • Sleepwell • Slumberland • Somilar • Staples • Stjärnbädden • Tropico • Vono